Post by CXVVXV on Nov 4, 2024 0:17:00 GMT -6
If you’re reading this article, you’re probably in the middle of developing your digital marketing strategy and looking for ways to make it more effective at reaching more customers.
Without a doubt, the digital environment will make it possible to direct your brand to markets far from your physical territory, so that your scope of action will expand exponentially once you incorporate your business into the online world.
And, of course, translating marketing content has become essential in international marketing strategies, as it enables more effective communication with potential customers.
Straight to the point: In this article, we tell you how content translation will help you boost your digital marketing strategy.
Let's look at it step by step.
Content translation: what it is and its importance
Content translation refers to the process of converting content from wordpress web design agency one language to another. Sounds simple, right?
However, this task may include translating websites, marketing materials, legal documents, user manuals, and more. A literal translation without knowledge of digital marketing tools will not be effective .
Adapting your strategy to different markets must take into account many other factors, such as the culture and context of each destination.
If you want to learn more about how to expand your brand globally with a differentiated strategy for each market, we recommend you read our article “Glocalization: dominating different markets through translation”.
Effective impact across all markets
Advantages of translating content in your digital marketing strategy
Why translate your marketing content? Because it is a very effective way to obtain the following advantages for your company:
Global Reach : Translating content makes it possible to reach a wider and more diverse audience around the world, which undoubtedly increases the visibility and reach of your brand.
Improve user experience : By providing content in your users' native language, you enhance their experience on your website, which has an impact on increasing user trust, improving your brand image, connecting with them and encouraging their purchase intent.
Stand out from the competition : Translating content helps you stand out from your competitors and differentiate yourself from them in international markets. Users will always be more willing to read something that is in their native language and will be more empathetic towards messages that have been created from an understanding of their culture.
Increase sales and ROI : It may be simpler than it seems. By reaching a larger number of target customers, you will earn more sales and increase the ROI of your digital marketing strategy.
Generate new business opportunities: Content translation can help companies identify new business opportunities in international markets and expand their global presence.
Content translation: how to get started
Here are the steps you need to take to establish an international digital marketing strategy:
Identify your audience: Identify who you are targeting and what languages you need to translate your content into.
Choose a translation service provider : Research translation service providers and choose one that has experience in your industry to ensure they are familiar with the terminology specific to your field.
Select the type of multilingual strategy you need: Select the content you want to translate, such as website content, marketing materials, social media posts, emails, or other relevant content.
guide to technology applied to translation
There are many options available for including content translation in your digital marketing strategy. There are many types of language service providers; however, we recommend that you choose a partner who fully understands the needs of your industry and project, and who has systems and methodologies in place to help streamline processes and save time and costs.
At iDISC, we are a translation agency specializing in technical translations, marketing translations, SEO translations, and multilingual content management. Our translation company has over 30 years of experience helping other companies expand internationally, using the most advanced translation technology and certified professionals.
Without a doubt, the digital environment will make it possible to direct your brand to markets far from your physical territory, so that your scope of action will expand exponentially once you incorporate your business into the online world.
And, of course, translating marketing content has become essential in international marketing strategies, as it enables more effective communication with potential customers.
Straight to the point: In this article, we tell you how content translation will help you boost your digital marketing strategy.
Let's look at it step by step.
Content translation: what it is and its importance
Content translation refers to the process of converting content from wordpress web design agency one language to another. Sounds simple, right?
However, this task may include translating websites, marketing materials, legal documents, user manuals, and more. A literal translation without knowledge of digital marketing tools will not be effective .
Adapting your strategy to different markets must take into account many other factors, such as the culture and context of each destination.
If you want to learn more about how to expand your brand globally with a differentiated strategy for each market, we recommend you read our article “Glocalization: dominating different markets through translation”.
Effective impact across all markets
Advantages of translating content in your digital marketing strategy
Why translate your marketing content? Because it is a very effective way to obtain the following advantages for your company:
Global Reach : Translating content makes it possible to reach a wider and more diverse audience around the world, which undoubtedly increases the visibility and reach of your brand.
Improve user experience : By providing content in your users' native language, you enhance their experience on your website, which has an impact on increasing user trust, improving your brand image, connecting with them and encouraging their purchase intent.
Stand out from the competition : Translating content helps you stand out from your competitors and differentiate yourself from them in international markets. Users will always be more willing to read something that is in their native language and will be more empathetic towards messages that have been created from an understanding of their culture.
Increase sales and ROI : It may be simpler than it seems. By reaching a larger number of target customers, you will earn more sales and increase the ROI of your digital marketing strategy.
Generate new business opportunities: Content translation can help companies identify new business opportunities in international markets and expand their global presence.
Content translation: how to get started
Here are the steps you need to take to establish an international digital marketing strategy:
Identify your audience: Identify who you are targeting and what languages you need to translate your content into.
Choose a translation service provider : Research translation service providers and choose one that has experience in your industry to ensure they are familiar with the terminology specific to your field.
Select the type of multilingual strategy you need: Select the content you want to translate, such as website content, marketing materials, social media posts, emails, or other relevant content.
guide to technology applied to translation
There are many options available for including content translation in your digital marketing strategy. There are many types of language service providers; however, we recommend that you choose a partner who fully understands the needs of your industry and project, and who has systems and methodologies in place to help streamline processes and save time and costs.
At iDISC, we are a translation agency specializing in technical translations, marketing translations, SEO translations, and multilingual content management. Our translation company has over 30 years of experience helping other companies expand internationally, using the most advanced translation technology and certified professionals.