Post by rifaislam on Oct 30, 2024 0:48:11 GMT -6
Digital marketing is in the midst of a permanent revolution. New technologies such as artificial intelligence , deep learning and augmented reality will enable fascinating advances in digital marketing in 2024. Hyper-personalized targeting thanks to deep learning algorithms Deep learning techniques such as neural networks can analyze massive volumes of customer data. By 2024, these ultra-precise algorithms will be able to create extremely detailed personas , with hundreds of criteria such as interests, typical purchasing journey, connection times, etc. Thanks to this very advanced individual profiling, it will be possible to send each prospect or customer perfectly adapted and personalized advertisements , emails and landing pages .
This precision individual marketing will explode social media marketing service conversion rates. AI for automated marketing campaign management At the same time, more and more tasks related to digital marketing campaigns will be automated thanks to machine learning in 2024. For example, algorithms will be able to automatically determine the best creative combinations, the most relevant targeting and the optimal advertising bids. In fact, artificial intelligence will even allow chatbots to manage campaigns from start to finish! These ultra-sophisticated robots will interact with prospects in a fluid manner, offering hyper-personalized offers and content.
AI vs Machine Learning Video and enriched formats as key media in 2024 Internet users are increasingly demanding immersive and interactive experiences. Video (webinars, tutorials, YouTube formats , etc.) will be THE flagship format in 2024 to reach audiences. And we're talking about innovative videos with augmented reality, 3D objects, hyperlinks... enough to drive creatives crazy! The same goes for social networks. We are seeing augmented reality filters and effects flourish on Instagram, Snapchat and TikTok. In addition, gaming, the metaverse and advergames (advertising video games) will be extraordinary playgrounds for growth marketing specialists. Ever more personalized customer journeys With all these advances (individual targeting, automation via AI and innovative formats), digital marketing professionals will be able to offer HYPER personalized customer journeys at every stage.
The ultimate goal is to deliver the perfect message, the ideal product, at the moment the customer needs it for maximum satisfaction. Conclusion As you have seen in this article, digital marketing is moving towards ever more personalization thanks to new artificial intelligence and machine learning technologies. Thus, the 2024 digital marketing trends all revolve around customer knowledge pushed to the extreme to offer them tailor-made experiences at every stage. Marketers must prepare quickly for this revolution by adopting the innovations presented, or risk falling behind the competition. Ask us all your questions on these exciting topics in the comments.
This precision individual marketing will explode social media marketing service conversion rates. AI for automated marketing campaign management At the same time, more and more tasks related to digital marketing campaigns will be automated thanks to machine learning in 2024. For example, algorithms will be able to automatically determine the best creative combinations, the most relevant targeting and the optimal advertising bids. In fact, artificial intelligence will even allow chatbots to manage campaigns from start to finish! These ultra-sophisticated robots will interact with prospects in a fluid manner, offering hyper-personalized offers and content.
AI vs Machine Learning Video and enriched formats as key media in 2024 Internet users are increasingly demanding immersive and interactive experiences. Video (webinars, tutorials, YouTube formats , etc.) will be THE flagship format in 2024 to reach audiences. And we're talking about innovative videos with augmented reality, 3D objects, hyperlinks... enough to drive creatives crazy! The same goes for social networks. We are seeing augmented reality filters and effects flourish on Instagram, Snapchat and TikTok. In addition, gaming, the metaverse and advergames (advertising video games) will be extraordinary playgrounds for growth marketing specialists. Ever more personalized customer journeys With all these advances (individual targeting, automation via AI and innovative formats), digital marketing professionals will be able to offer HYPER personalized customer journeys at every stage.
The ultimate goal is to deliver the perfect message, the ideal product, at the moment the customer needs it for maximum satisfaction. Conclusion As you have seen in this article, digital marketing is moving towards ever more personalization thanks to new artificial intelligence and machine learning technologies. Thus, the 2024 digital marketing trends all revolve around customer knowledge pushed to the extreme to offer them tailor-made experiences at every stage. Marketers must prepare quickly for this revolution by adopting the innovations presented, or risk falling behind the competition. Ask us all your questions on these exciting topics in the comments.