Post by account_disabled on Mar 6, 2024 4:17:37 GMT -6
We marketers love to talk about trends ; It seems that trying to guess what the market has in store for us is always one of our hobbies... and of course, this is so for a very simple reason: those companies that manage to anticipate changes are the ones that will control the best profits and profits. In this context, it is worth asking which industries or sectors have the most encouraging outlook and which have the darkest. The answer is: Everything that promotes digital, mobile, social and sustainable has good omens. The fixed, the slow, the unsustainable and even the printed have their days numbered. What printed? Many will wonder... of course and not only for one reason, but for three: sustainability , costs and digitalization. Take for example the case of newspapers. Did you know that, according to a LinkedIn study, it is the segment that is sinking the fastest in the United States, with rates greater than 20% since 2007, losing jobs in almost the same proportion? ? It is thought that the printed press will disappear from that country in less than five years. Newspapers, books and magazines are moving to mobile-digital formats. Today large bookstores sell more digital editions than printed editions.
The why is simple: we live in an increasingly mobile Phone Number List world, which demands lower costs and demands greater sustainability. In this sense, what is printed can lower the curtain. Of course it will not disappear completely; It is obvious that there will be many publications that remain, the best of course; But betting on a print-based business is having a myopic vision of marginal profits. Everything that can become digital, will be digital. Spot. Want an example in one word? Kodak . The photography giant, despite having invented the digital camera, did not want to lose its business of negatives and prints... The result is that after a few years Kodak fights an almost lost battle for its survival, taking refuge in Chapter 11 of the United States Bankruptcy Law. On the other hand, businesses related to sustainability , green and renewable are the fastest growing industry in the United States with rates of 50%! even though jobs in this sector have not yet grown at that speed. In this regard, the industries that are offering the most jobs are the internet, health, physical well-being and energy sources.
Is it a coincidence that Coca-Cola is working on recyclable and plant-based packaging? Is it a coincidence that all the magazines and newspapers in the world are working on versions for tablets and smartphones? Is it a coincidence that all brands want to be on Facebook , Twitter , Instagram or Linkedin ? Are all electric and hybrid cars a serendipity? Of course not. If we talk about trends in marketing , we would have to say that the future is digital, mobile, social and sustainable... Anything that does not follow these parameters is doomed to disappear sooner or later. So the question is, in which business should you invest? Which ship should you get on? The Titanic of print (however romantic it may seem to us) or a ship powered by solar panels? What company would they hire? One that bets on the printing press or one that surfs the web? The answer can define your future… and that of your family. Article published in Equilibrio magazine Luis MaRam Graduated from La Salle University. MBA from UNAM and Diploma in Corporate Social Responsibility from ITESM, Luis Maram has been an advisor to brands and companies on communication , marketing and CSR issues .
The why is simple: we live in an increasingly mobile Phone Number List world, which demands lower costs and demands greater sustainability. In this sense, what is printed can lower the curtain. Of course it will not disappear completely; It is obvious that there will be many publications that remain, the best of course; But betting on a print-based business is having a myopic vision of marginal profits. Everything that can become digital, will be digital. Spot. Want an example in one word? Kodak . The photography giant, despite having invented the digital camera, did not want to lose its business of negatives and prints... The result is that after a few years Kodak fights an almost lost battle for its survival, taking refuge in Chapter 11 of the United States Bankruptcy Law. On the other hand, businesses related to sustainability , green and renewable are the fastest growing industry in the United States with rates of 50%! even though jobs in this sector have not yet grown at that speed. In this regard, the industries that are offering the most jobs are the internet, health, physical well-being and energy sources.
Is it a coincidence that Coca-Cola is working on recyclable and plant-based packaging? Is it a coincidence that all the magazines and newspapers in the world are working on versions for tablets and smartphones? Is it a coincidence that all brands want to be on Facebook , Twitter , Instagram or Linkedin ? Are all electric and hybrid cars a serendipity? Of course not. If we talk about trends in marketing , we would have to say that the future is digital, mobile, social and sustainable... Anything that does not follow these parameters is doomed to disappear sooner or later. So the question is, in which business should you invest? Which ship should you get on? The Titanic of print (however romantic it may seem to us) or a ship powered by solar panels? What company would they hire? One that bets on the printing press or one that surfs the web? The answer can define your future… and that of your family. Article published in Equilibrio magazine Luis MaRam Graduated from La Salle University. MBA from UNAM and Diploma in Corporate Social Responsibility from ITESM, Luis Maram has been an advisor to brands and companies on communication , marketing and CSR issues .