Post by account_disabled on Mar 4, 2024 4:26:15 GMT -6
Snapchat in advertising campaigns
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The latest ComScore studies show that Mexico is among the first count Job Function Email Database ries in terms of the use of Snapchat and social networks, as well as that its impact is highly considered among the young public ; Millennials and Generation Z. The big (and not so big) brands have realized this, and they have taken note! And, social networks have become something as basic for companies as packaging itself, or perhaps... Wouldn't it also seem strange to you that a pioneering brand among Millennials does not have social networks? Well, in this article we talk about the use of Snapchat in advertising campaigns.
How to use Snapchat in your advertising campaigns?
Snapchat in advertising campaigns: the social network that brands rely on.
Snapchat , the social network of the little yellow ghost, seems to be reaching out to brands in a fairly strong way, especially when it comes to the use of Geofilters, Emojis and Filters .
And because?
According to Daniel Libreros , Director for Snapchat Andean Region at IMSPorque, the use of Snapchat in advertising campaigns in Mexico has a giant impact on society, especially on young people. And, it turns out that it coincides that this same young audience ( Millennials and Generation Z ) is the one that most interests big, and not so big, brands.
[Tweet Snapchat: the social network that brands are betting on to reach Millennials and Generation Z”]
As it could not be otherwise, these brands have decided to take advantage of this opportunity to use the Internet as a dissemination tool to publicize their products and services, as Daniel Libreros tells us.
The use of Snapchat in advertising campaigns
Some examples of how to use Snapchat to reach young people.
In Brazil, not so long ago, on Father's Day, the well-known mayonnaise brand Hellmann's presented a series of Snapchat codes in shopping centers and supermarkets, seeking to attract and capture the attention of the youngest, so that they would come to the stand. and they could access videos with cooking recipes so they could cook something for their parents, and surprise them in a different way.
Another would be, for example, the initiative of Banco Santander , in this same country, which tried to attract young students by placing shelves with codes that shared the benefits of creating the Bank's university account. Another vivid example of the use of Snapchat in advertising campaigns.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
The latest ComScore studies show that Mexico is among the first count Job Function Email Database ries in terms of the use of Snapchat and social networks, as well as that its impact is highly considered among the young public ; Millennials and Generation Z. The big (and not so big) brands have realized this, and they have taken note! And, social networks have become something as basic for companies as packaging itself, or perhaps... Wouldn't it also seem strange to you that a pioneering brand among Millennials does not have social networks? Well, in this article we talk about the use of Snapchat in advertising campaigns.
How to use Snapchat in your advertising campaigns?
Snapchat in advertising campaigns: the social network that brands rely on.
Snapchat , the social network of the little yellow ghost, seems to be reaching out to brands in a fairly strong way, especially when it comes to the use of Geofilters, Emojis and Filters .
And because?
According to Daniel Libreros , Director for Snapchat Andean Region at IMSPorque, the use of Snapchat in advertising campaigns in Mexico has a giant impact on society, especially on young people. And, it turns out that it coincides that this same young audience ( Millennials and Generation Z ) is the one that most interests big, and not so big, brands.
[Tweet Snapchat: the social network that brands are betting on to reach Millennials and Generation Z”]
As it could not be otherwise, these brands have decided to take advantage of this opportunity to use the Internet as a dissemination tool to publicize their products and services, as Daniel Libreros tells us.
The use of Snapchat in advertising campaigns
Some examples of how to use Snapchat to reach young people.
In Brazil, not so long ago, on Father's Day, the well-known mayonnaise brand Hellmann's presented a series of Snapchat codes in shopping centers and supermarkets, seeking to attract and capture the attention of the youngest, so that they would come to the stand. and they could access videos with cooking recipes so they could cook something for their parents, and surprise them in a different way.
Another would be, for example, the initiative of Banco Santander , in this same country, which tried to attract young students by placing shelves with codes that shared the benefits of creating the Bank's university account. Another vivid example of the use of Snapchat in advertising campaigns.