Post by geetarani on Feb 27, 2024 23:44:49 GMT -6
Initially social networks were presented as the friendliest tools to create engagement with the brands' different interest groups, and with the evolution of these platforms, companies were integrating elements that would help them in these tasks. With the arrival of the famous YouTubers, who would soon evolve into influencers, companies found a key piece to communicate their efforts and products in a simpler way but above all, they saw an opportunity to get even closer to their consumers and stakeholders, turning the Influencer Marketing , in your new favorite strategy. Therefore, it is not at all strange to find publications where figures like are involved in marketing strategies to promote a shampoo as well as a social cause. The question is, are they really committed to them? Influencers and their impact on CSR Some brands have found in the influencer the perfect ally to communicate their purposes and efforts in terms of CSR. With these celebrities, companies and organizations have more opportunities to gain more followers who applaud and prefer companies committed to social responsibility. After all, CSR and influencers are topics well received by millennials.
Companies know that these types of internet celebrities can have a greater impact on different communities America Mobile Number List compared to traditional methods such as commercials, banners or print ads. Needless to say, for influencers this is quite lucrative. Beyoncé alone earns between $156,00 and could be scammed by many supposed “celebrities.” Could influencers be stealing from brands? Many brands spend a lot of time monitoring different Instagram accounts, measuring their value by the number of followers, “likes” and interactions, evaluating whether the brand could obtain benefits if working with that account. According to research conducted by Marketing agency , anyone can fake an account and obtain profitable contracts with brands. To demonstrate this, the agency created two fake users: one belonged to a supposed model who shared publications about lifestyle, and the other belonged to a supposed photographer who published photos about her travels. For the first account (calibeachgirl310), the agency hired a model to generate all the content for the channel through a single photo session that was posted little by little, managing to reach more than 4,000 followers during the first days.
Those responsible for this experiment shared that if they wanted to attract the attention of brands, they needed to create more interaction and obtain more followers; That's why they decided to buy them. paid between $4 and $9 per 1,000 followers and about 12 cents per comment. Once the accounts reached over 15,000 followers, brands began closing deals with accounts. One of these companies was a swimsuit company and offered “Calibeachgirl310” monetary compensation, free product, or both for publishing her line of suits. This whole deal was closed without the brand actually checking the authenticity of the person behind the account. It was enough for the brand to see the numbers. Now, if we calculate the value of each post on Instagram with the tool created by the Influencer Marketing Hub team, this is approximately what a mention of calibeachgirl310 is worth: Not bad at all… an average of $200 per post, from a completely ghost account. We return to the question: can many influencers then be stealing from brands? Probably yes.
Companies know that these types of internet celebrities can have a greater impact on different communities America Mobile Number List compared to traditional methods such as commercials, banners or print ads. Needless to say, for influencers this is quite lucrative. Beyoncé alone earns between $156,00 and could be scammed by many supposed “celebrities.” Could influencers be stealing from brands? Many brands spend a lot of time monitoring different Instagram accounts, measuring their value by the number of followers, “likes” and interactions, evaluating whether the brand could obtain benefits if working with that account. According to research conducted by Marketing agency , anyone can fake an account and obtain profitable contracts with brands. To demonstrate this, the agency created two fake users: one belonged to a supposed model who shared publications about lifestyle, and the other belonged to a supposed photographer who published photos about her travels. For the first account (calibeachgirl310), the agency hired a model to generate all the content for the channel through a single photo session that was posted little by little, managing to reach more than 4,000 followers during the first days.
Those responsible for this experiment shared that if they wanted to attract the attention of brands, they needed to create more interaction and obtain more followers; That's why they decided to buy them. paid between $4 and $9 per 1,000 followers and about 12 cents per comment. Once the accounts reached over 15,000 followers, brands began closing deals with accounts. One of these companies was a swimsuit company and offered “Calibeachgirl310” monetary compensation, free product, or both for publishing her line of suits. This whole deal was closed without the brand actually checking the authenticity of the person behind the account. It was enough for the brand to see the numbers. Now, if we calculate the value of each post on Instagram with the tool created by the Influencer Marketing Hub team, this is approximately what a mention of calibeachgirl310 is worth: Not bad at all… an average of $200 per post, from a completely ghost account. We return to the question: can many influencers then be stealing from brands? Probably yes.